Joey Thomas, an entrepreneur and small business educator at 17hats, discusses the importance of qualifying leads and provides a method to do so effectively. He introduces the BANT framework (Budget, Authority, Need, and Timeline) and explains how it can help you systematically identify qualified leads. By applying this framework in various interactions such as phone calls, emails, or questionnaires, you can ensure that your leads align with your target audience and have the potential to become valuable clients. Implementing the BANT framework helps save time, resources, and adds value to the right people. Subscribe to the 17hats channel for more insightful videos like this. #smallbusiness #leads #businesstips #17hats #businessgrowth
